Our Story

"With All Our Hearts" The 21st Century Charity Countdown

In 31st December 2000, a 36-hour non-stop charity derive was held at AEON Bandar Utama where employees, suppliers and TV3 join in together worked tirelessly to raise funds for charity. The non-stop operations hour was fulfilled with activities such as fashion shows, cooking demonstration by Chef Wan, singing performance by local singer, merchandise auctions, TV3 live telecast every one hour and countdown to celebrate new year (1 January 2001).

A total of RM 2.7 million w.as collected along the non-stop operations hour, where 21% of the sales was contributed to five welfare organizations in Kuala Lumpur. RM 750 million was contributed to the “With All Our Hearts” Charity Fund officiated by Yang Berbahagia Datuk Paduka Dr. Saleha binti Mohd. Ali on 31st December 2000.

"With All Our Hearts" Charity Fund Drive

In a mission to spread the wings to help many more deserving individuals and organizations in Malaysia, the charity fund has re-brand the name into "With All Our Hearts" Charity Fund Drive. In the same year, Siti Nurhaliza has been appointed as the ambassador of the Charity Fund Drive, meanwhile, Datuk Paduka Dr. Saleha was introduced as the patron.

"With All Our Hearts" Malaysian JUSCO Foundation

From a humble charity event, the charity fund has grown to become a well-respected entity. It has benefited many unfortunate, seriously ill and deserving individuals, especially children. In line with the mission, the charity fund drive was then re-brand into "With All Our Hearts" Malaysian JUSCO Foundation. The name was revealed during the 20th Anniversary Dinner of JUSCO.

"With All Our Hearts" Malaysian AEON Foundation

The fund changed its name to "With All Our Hearts" Malaysian AEON Foundation to reflect its greater commitment. The setting up of the Foundation will gain more recognition and support from AEON Co. (M) Bhd., AEON Credit Service (M) Berhad and the respective companies.