Each year over the past 20 years, the AEON Foundation representing the charitable activities of the AEON Group of Companies in Malaysia, invites thousands of children to AEON malls across the country to shop for ‘baju raya’ and gifts for their loved ones. This programme involving approximately 2000 to 2500 recipients each year is repeated at every festive celebration from Chinese New Year to Christmas. However, with the need to accommodate the enforced movement control orders as well as protect the health of children against Covid19 this Hari Raya, AEON adjusted its Ramadan cheer programme this year by issuing 1000 single-parent families with a prepaid AEON Member Plus Card (AMP) worth RM300 per family to shop at any time at AEON malls nationwide.
“AEON MESRA is one of our favourite programmes where the cheerful faces of children shopping for themselves and loved ones is what employees and volunteers from our family of companies look forward to participating and contributing every year. As we could not invite children to our malls this year due to health concerns, we issued prepaid AEON Cards to their families in the hope that the children through their parents, will still be able to enjoy our small gift within the confines of MCO requirements. We hope that this financial support will continue to provide the festive joy upon which the AEON Mesra programmes have been developed and implemented through the years”, said Datin Yasmin Ahmad Merican, President of the Malaysian AEON Foundation.